For Christmas this year I created a publicity campaign to promote a free meal being provided here in Huddersfield. The meal is for those who may otherwise be on their own on Christmas day or may be unable to provide a hot meal for themselves.
I wanted the artworks to give a sense of inviting warmth. To achieve this I created stylised buildings to give a softer appeal than a realistic representation would have given. This made the images look like a miniature Huddersfield town. Adding lights hung from Huddersfield’s best known landmark, Victoria tower completed the Christmas-toy look. I used a warm colour palette and I used words such as “warm, welcome, together” to compliment the direction of the images.
The campaign included both digital and print. Have a look at what I produced to promote this special meal.
Below are the artworks created to illustrate the campaign.
Social media images below used to promote the meal.
Postcards designed for local delivery and as talking points to help promote the meal.
Digital assets created to promote the meal online.